Optimizing Your Google Ads Campaigns in 2023 - Let`s go! 🚀

Welcome to the world of Google Ads optimization! This newsletter will delve into the best practices for optimizing your Google Ads campaigns in 2023. This guide is based on my own experience, as a Google Ads master with over 50.000.000 $ spent on Google Ads, on behalf of my clients.

The Optimization Checklist:

I use a Google Ads optimization checklist, a tool that breaks down what needs to be optimized in your Google Ads account and how often these checks should be performed. The checklist covers checks that need to be done every 72 hours, weekly, monthly, and every 90 days.

Three Core Actions:

The optimization process focuses on three core actions: completing a keyword search review, reviewing your ads, and reviewing your bid optimizations by audience and demographic targeting.

1. Keyword Search Review:

The first step in the optimization process is a keyword search review. This involves going into your Google Ads search campaign and reviewing the search terms that users are using to trigger your ads.

The review process has two main objectives:

- Adding Negative Keywords: This involves identifying and adding keywords that are not profitable to your negative keywords list. For example, if your business does not offer a certain service or product that users are searching for, you would add that term to your negative keywords list.

- Adding High-Performing Search Terms: The review also involves identifying search terms that are performing well and adding them to your campaign. These are typically long-tail keywords that have a high click-through ratio and conversion rate.

2. Ad Review:

The second core action is an ad review. This involves testing two different ads to see which one performs better. The key metrics to consider during this review are the click-through ratio and the conversion rate.

Once a clear winner is identified, the better performing ad is kept, and a new ad is introduced for further testing. This process is recommended to be done every 30 days.

3. Bid Optimizations by Audience and Demographic Targeting:

The final core action is bid optimization by audience and demographic targeting. This involves reviewing your audience data over a 60 or 90-day period and adjusting your bids based on performance.

The goal here is to increase bids for audiences that have a lower cost per conversion and decrease bids for audiences with a higher cost per conversion. This process also involves reviewing age and demographic data to identify any high spend and high cost per conversion segments.

Conclusion:

Optimizing your Google Ads campaigns is a continuous process that involves regular reviews and adjustments. By following the steps outlined in this guide, you can ensure that your campaigns are optimized for the best possible performance.

Remember, the key to successful optimization is understanding your data and making informed decisions based on that data. So, get your Google Ads optimization checklist and start optimizing your campaigns today!