🚀⚡ Turbocharge Your Ads with Google's Newest Launch: Performance Max (PMax)! Discover More Inside 🕵️‍♀️

Hello esteemed reader!

We are thrilled to bring you this exclusive update! Our team has been testing Google's latest innovation in the advertising space - Performance Max (PMax) - since it went live in beta and we have a handful of insights to share with you.

So, what's all the buzz about PMax? PMax is essentially your personal marketing Swiss army knife, a holistic campaign type that serves ads across ALL of Google's platforms. You heard it right, whether it's YouTube, Display, Search, Shopping, Discover Feed, Gmail, or Maps, PMax has got you covered. Talk about omnipresence, huh? 😏

But that's not all. In the near future, Smart Shopping and Local campaigns will bid adieu, and be seamlessly integrated into PMax. Yep, it's about to get even better!

So, what makes PMax stand out? Instead of the standard Ad Groups, PMax employs Asset Groups, and where you once had Product Groups, you'll now have Listing Groups. Remember, this is not merely a tool for ecommerce, but a potent ally for lead generation too. 🌟

Why should you care about PMax? If you've reaped benefits from Smart Shopping, PMax is going to level-up your game. Picture a Smart Shopping campaign on steroids, equipped with retargeting and prospecting display ads. For lead generation, PMax promises scalability and efficiency that could be challenging to attain with Search and Display alone. 💪

But remember, with great power comes great responsibility! It's crucial to feed PMax the right signals to avoid being bombarded with low-quality leads.

Intrigued yet? The future of advertising awaits you, and it's called Performance Max. Don't miss out on riding the wave of innovation that is set to reshape the digital marketing landscape!

Looking forward to turbocharging your ad campaigns together! 🚀

Wavy regards,

Erlend Bognøy - Chief PPC geek at Wisdoswaves.io